American Apparel's ads have always been provocative but lately they've been grabbing headlines. Namely, the ad for sheer lace panties that showed the model's pubic hair seemed to generate a lot of buzz. And then it seemed Dov Charney and crew did an about face --the next ad out showed none of the "t" and "a" that we've come to expect from American Apparel and instead featured some photos of founder Dov Charney 's childhood darkroom and a story about his struggle with dyslexia. When we asked which American Apparel you preferred--modest and personal or unabashedly naked and provocative--the response was clearly in favor of American Apparel's porn-ier side. Or as one commenter wrote, "I don't really care about this guy's childhood, just give me more pubes So we listened and we're giving you what you want. A look back at American Apparel's most provocative ads through the years.
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By Claire Cohen. Sometimes, you need a high waist. Occasionally, a pair of leggings beckon — or a grey marl t-shirt. I once even tried on some disco pants before realising I looked like Lady Mary Crawley stuffed inside a black pudding, stuffed inside a glitter ball - with cystitis. You see, American Apparel is the paradox on our high streets. The brand might pride itself on ethical manufacture in downtown LA and support of the gay community , however the methods it uses to flog its wares are rather more dubious — as its latest ad campaign shows. The tweet that started it all. American Apparel appoints woman CEO and she's not naked. Why female football coach quitting matters. Angelina Jolie: the best campaigners have flaws.